SMART ADVISOR MARKETING

A practical conversation about marketing for professional financial advisors. Not intended for consumers.

Entries from August 2007

Senior Market Expo Impressions

August 29th, 2007 · No Comments

We just returned from the Senior Market Advisor Expo in Las Vegas. We can’t say enough about the quality of the folks that came by to see us. This year there was a genuine interest in trying to offer quality service to their clients. Most of the advisors were trying to build systems to stay […]

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Tags: Baby Boomer · Referrals · Newsletter · Insurance Company · Credential · Selling · Financial Advisors · Marketing · Annuity

Don’t Adopt A ‘Bunker’ Mentality!

August 21st, 2007 · No Comments

Now is not the time to hide from your clients. Yes, the financial markets are in more turmoil than they have been in a couple of years. Yes, there’s a national election on the horizon that could change many of our tax and retirement plans. Yes, there’s the potential for greater terrorist violence. But now […]

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Tags: Referrals · Newsletter · Client Communications · Internet Marketing · Baby Boomer · Marketing · Financial Planning · Selling

SEC to Convene Summit to Combat Investment Fraud Against Senior Citizens

August 8th, 2007 · No Comments

Washington, D.C., Aug. 7, 2007 — Securities and Exchange Commission Chairman Christopher Cox announced today that the agency will hold its second annual Seniors Summit on Sept. 10, 2007, at the SEC’s Washington, D.C., headquarters. The event will further examine how regulators, community organizations, and others can increasingly coordinate efforts to protect older Americans from […]

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Tags: Scam · Ethics · Credential · Financial Advisors · Senior Concerns

How Top Financial Advisors are Using ID Protection to Achieve Explosive Growth

August 3rd, 2007 · No Comments

In February 2007, Javelin Strategy reported that 8.4 million Americans became victims of identity fraud in 2006. The FTC calls it the ‘fastest growing white collar crime’. When we surveyed advisor’s recently, they told us that almost 40% of them had experience with identity theft with their friends, family or clients. In a follow up […]

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Tags: Financial Planning · Internet Marketing · Client Communications · ID Theft · Scam · Ethics · Financial Advisors · Marketing · Credential · Selling