SMART ADVISOR MARKETING

If you’re like most of us, you probably generated a lot of qualified prospects in 2007 that didn’t become clients. Maybe they were folks who sent RSVP’s for a seminar but didn’t attend or didn’t book an appointment afterwards. Whatever the source, and whatever the reason the qualified prospect slipped away, the bottom line is […]

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Bill Gross, founder and chief investment officer of PIMCO, had a great article in Fortune last month. He described the ’sub-prime’ financial mess this way:
“The tangled web of sub-primes has claimed more than its share of victims in the last months; homeowners by the hundreds of thousands, to be sure, but also those who created, […]

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This quarter is the perfect time for business development. Don’t let the holidays distract you from your marketing efforts because many advisors generate 1/3 of their annual income in these three months. Here are just a few concepts to help you focus:
1. CD Rollovers - the chaos in the sub-prime mortgage market has spilled over […]

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November 12-16 marks the sixth annual National Retirement Planning Week. As part of the National Retirement Planning Coalition (NRPC), FPA invites you to join in our efforts to help Americans prepare for a financially secure retirement.
Established by NRPC in 2002, National Retirement Planning Week is an annual campaign to build awareness of the need for […]

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Now is not the time to hide from your clients. Yes, the financial markets are in more turmoil than they have been in a couple of years. Yes, there’s a national election on the horizon that could change many of our tax and retirement plans. Yes, there’s the potential for greater terrorist violence. But now […]

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