SMART ADVISOR MARKETING

A practical conversation about marketing for professional financial advisors. Not intended for consumers.

Entries Tagged as 'Selling'

How Top Financial Advisors are Using ID Protection to Achieve Explosive Growth

August 3rd, 2007 · No Comments

In February 2007, Javelin Strategy reported that 8.4 million Americans became victims of identity fraud in 2006. The FTC calls it the ‘fastest growing white collar crime’. When we surveyed advisor’s recently, they told us that almost 40% of them had experience with identity theft with their friends, family or clients. In a follow up […]

[Read more →]

Tags: Financial Planning · Internet Marketing · Client Communications · ID Theft · Scam · Ethics · Financial Advisors · Marketing · Credential · Selling

For Elderly Investors, Instant Experts Abound

July 11th, 2007 · No Comments

“Financial advisers with little training give counsel they are unqualified to offer, advocates for the elderly say.”
The Sunday New York Times on July 8th, had a front page article that will definitely be stirring up the competition. Basically it reported how unscrupulous annuity agents were using questionable designations to take advantage of seniors.

[Read more →]

Tags: Ethics · Insurance Company · Marketing · Financial Advisors · Selling · Senior Concerns · Annuity