SMART ADVISOR MARKETING

A practical conversation about marketing for professional financial advisors. Not intended for consumers.

Entries Tagged as 'SEO'

Scratch the Itch

January 11th, 2008 · No Comments

The easiest sales we ever closed were the clients who had problems that we could solve.
Check out these headlines from the last few weeks:
“U.S. stocks are off to the worst start to the year on record, according to key market measures”
“2007 may be a record year for capital gains distributions from mutual […]

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Tags: Build Your Market · SEO · Business Development · Webinar · Client Communications · Internet Marketing · Selling · Financial Advisors · Marketing · Baby Boomer · Uncategorized

If You Don’t Ask, They Can’t Become Clients

September 18th, 2007 · No Comments

If you don’t ask, they can’t become clients
We had an advisor ask us about incorporating more “calls to action” on his website. “Of course we can do that - who are your customers and what would you like the visitors to do?” we asked? “I don’t know - you’re the marketing people, you tell me […]

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Tags: Build Your Market · Persuasion · SEO · Client Communications · Internet Marketing · Financial Advisors · Marketing · Selling